Analytics
Campaign Performance
Every Klaviyo send, classified by theme. Identify what's actually moving revenue versus what's just adding to the noise.
Performance by Campaign Theme
Total revenue per type (auto-classified from subject line)
Send Day-of-Week
When AG sends vs. how it performs
Theme Metrics
At a glance
| Theme | Sends | Revenue | RPR | Open | CTR | AOV |
|---|---|---|---|---|---|---|
| Promo / Discount | 116 | $7.8M | $0.20 | 68.9% | 3.92% | $276 |
| Product Drop | 15 | $452.1K | $0.10 | 88.0% | 1.71% | $342 |
| Editorial / Story | 303 | $8M | $0.10 | 91.2% | 3.51% | $337 |
| Holiday / Moment | 23 | $506.5K | $0.09 | 84.2% | 24.64% | $318 |
| Lifecycle / Flow | 1 | $24.1K | $0.09 | 92.6% | 1.59% | $268 |
| Re-engagement | 0 | $0 | $0.00 | 0.0% | 0.00% | $0 |
Top 50 Campaigns
Sortable leaderboard
| Date | Subject | Theme | Recipients | Open | CTR | Revenue | RPR |
|---|---|---|---|---|---|---|---|
| 2025-03-13 | The Friends & Family Event Starts TODAY! | Promo / Discount | 325,485 | 100.1% | 2.10% | $239.2K | $0.73 |
| 2025-09-18 | Friends & Family Is Here! Enjoy 25% Off (Almost) Everything. | Promo / Discount | 476,748 | 60.6% | 2.68% | $228.7K | $0.48 |
| 2025-07-03 | Semi-Annual Sale Begins Now! | Promo / Discount | 346,464 | 82.3% | 3.00% | $225.6K | $0.65 |
| 2026-03-12 | The Friends & Family Event is Live! | Promo / Discount | 383,599 | 65.6% | 3.80% | $209K | $0.54 |
| 2025-11-26 | We're Early! The Black Friday Sale is HERE! | Promo / Discount | 446,561 | 58.1% | 3.58% | $203.9K | $0.46 |
| 2025-03-14 | Don't Miss Out: 25% Off Your Favorites! | Promo / Discount | 325,850 | 96.9% | 1.91% | $142.4K | $0.44 |
| 2025-12-11 | The Semi-Annual Sale is on! Up to 50% Off (Almost) Everything | Promo / Discount | 454,421 | 58.2% | 3.95% | $140K | $0.31 |
| 2025-11-28 | Up to 50% Off: Black Friday Starts Now | Promo / Discount | 462,664 | 59.8% | 3.52% | $138.7K | $0.30 |
| 2026-03-12 | Now Live: The Friends & Family Event | Promo / Discount | 379,705 | 63.9% | 4.50% | $137.8K | $0.36 |
| 2025-03-13 | The Friends & Family Event Starts TODAY! | Promo / Discount | 304,480 | 76.5% | 2.50% | $137K | $0.45 |
| 2025-11-27 | Your Exclusive Thanksgiving Gift Inside! | Promo / Discount | 462,002 | 60.7% | 3.52% | $129.8K | $0.28 |
| 2025-09-23 | F&F 25% Off Everything - Now includes Clearance! | Promo / Discount | 458,326 | 58.6% | 2.32% | $126.6K | $0.28 |
| 2025-07-04 | Get Ready To Shop Our Semi-Annual Sale | Promo / Discount | 480,656 | 60.7% | 2.42% | $125.9K | $0.26 |
| 2025-12-11 | 50% Off (Almost) Everything Now Live: Semi-Annual Sale | Promo / Discount | 345,830 | 72.6% | 3.87% | $123.6K | $0.36 |
| 2025-03-19 | Enjoy Our Friends & Family Event | Promo / Discount | 331,433 | 96.3% | 2.03% | $115.6K | $0.35 |
| 2026-03-16 | Enjoy Up to 40% Off Clearance—Friends & Family Event | Promo / Discount | 321,790 | 77.3% | 3.29% | $114.2K | $0.35 |
| 2026-03-13 | Your Spring Style Shortcut is 25% Off | Promo / Discount | 383,465 | 69.7% | 2.49% | $107.9K | $0.28 |
| 2025-03-22 | Friends & Family Event: Save 25% Off Your Favorite Styles! | Promo / Discount | 332,295 | 97.8% | 8.78% | $106K | $0.32 |
| 2025-11-28 | Black Friday Sale Is Now LIVE | Promo / Discount | 462,177 | 59.2% | 12.91% | $101.1K | $0.22 |
| 2025-11-27 | Your Early Access Pass: Up to 50% Off Select Styles | Promo / Discount | 433,461 | 54.9% | 5.16% | $98.6K | $0.23 |
| 2025-12-13 | Up to 50% Off (Almost) Everything—The Semi-Annual Sale is here. | Promo / Discount | 453,123 | 55.3% | 3.52% | $97K | $0.21 |
| 2026-03-24 | Last Call: Shop Our Friends & Family Sale! | Promo / Discount | 352,743 | 67.9% | 2.01% | $93.8K | $0.27 |
| 2026-03-24 | Final Hours to Shop the Friends & Family Event | Promo / Discount | 346,012 | 72.9% | 1.87% | $92.5K | $0.27 |
| 2025-09-24 | F&F Event: 25% Off Everything—Now Including Clearance | Promo / Discount | 475,401 | 57.7% | 2.34% | $92.5K | $0.19 |
| 2026-03-23 | Friends & Family Event Ends Soon | Promo / Discount | 333,562 | 73.8% | 2.83% | $89.4K | $0.27 |
| 2025-11-29 | Shop the Black Friday Sale Before it Ends! | Promo / Discount | 458,441 | 60.0% | 2.31% | $89.2K | $0.19 |
| 2025-01-03 | Last Call: Up to 50% Off | Promo / Discount | 458,756 | 58.0% | 2.18% | $88.4K | $0.19 |
| 2025-09-29 | Friends & Family 25% Off—Best Sellers Waiting for You | Promo / Discount | 434,673 | 57.1% | 1.70% | $88.1K | $0.20 |
| 2025-07-14 | IMPORTANT: Semi-Annual Sale Ending Soon | Promo / Discount | 478,337 | 58.5% | 2.10% | $86.1K | $0.18 |
| 2025-10-01 | Final Hours: Friends & Family Ends Tonight! | Promo / Discount | 358,566 | 75.8% | 1.20% | $85.3K | $0.24 |
| 2025-03-23 | Here's What You Might Have Missed | Editorial / Story | 439,191 | 76.2% | 3.90% | $84.1K | $0.19 |
| 2025-09-30 | Friends & Family 25% Off Ends Tomorrow | Promo / Discount | 438,150 | 57.1% | 1.71% | $83.7K | $0.19 |
| 2026-03-21 | Spring's Most-Wanted Fits Are 25% Off | Promo / Discount | 293,911 | 92.6% | 2.11% | $81.3K | $0.28 |
| 2025-12-12 | Semi-Annual Sale: Up to 50% Off Must-Have Denim | Promo / Discount | 449,665 | 57.3% | 5.56% | $81.3K | $0.18 |
| 2025-11-26 | Your Head-Start on Savings | Promo / Discount | 244,020 | 81.0% | 2.23% | $81.1K | $0.33 |
| 2025-11-30 | Last Day of Our Black Friday Sale | Promo / Discount | 446,583 | 57.1% | 7.75% | $79.3K | $0.18 |
| 2025-11-29 | Black Friday Sale Ending Soon ‚è∞ Shop Now | Promo / Discount | 266,629 | 81.5% | 4.38% | $76.3K | $0.29 |
| 2025-01-02 | Up To 50% Off For One More Day! | Promo / Discount | 497,722 | 64.3% | 1.57% | $75.9K | $0.15 |
| 2025-03-16 | Weekly Recap | Editorial / Story | 343,095 | 96.5% | 1.20% | $75.2K | $0.22 |
| 2025-10-01 | Don’t Miss Out: Friends & Family Ends Tonight! | Promo / Discount | 453,972 | 59.3% | 1.05% | $73.2K | $0.16 |
| 2025-12-01 | Cyber Savings: Extra 15% Off Clearance TODAY Only | Promo / Discount | 438,645 | 56.7% | 3.12% | $72.2K | $0.16 |
| 2025-03-09 | You've Got Mail! | Editorial / Story | 340,804 | 99.1% | 14.19% | $69.9K | $0.21 |
| 2026-03-19 | The Spring Essential Jean Has Landed (And It's 25% Off) | Promo / Discount | 289,692 | 92.6% | 4.45% | $68.9K | $0.24 |
| 2025-09-28 | F&F 25% Off Everything | This Week’s Must-Have Styles | Promo / Discount | 434,899 | 57.9% | 1.31% | $68.9K | $0.16 |
| 2025-03-21 | Limited Time: 25% Off (Almost) Everything! | Promo / Discount | 216,971 | 105.6% | 1.49% | $68.7K | $0.32 |
| 2025-12-26 | End of Year Sale Starts Today—50% Off New Styles Added | Promo / Discount | 452,129 | 58.4% | 3.14% | $68K | $0.15 |
| 2026-01-04 | Final Hours to Enjoy 50% Off | Promo / Discount | 300,905 | 78.6% | 2.16% | $67.7K | $0.23 |
| 2025-09-21 | The Week in Review—Styled Just for You | Friends & Family 25% Off | Promo / Discount | 282,020 | 89.5% | 1.40% | $66.9K | $0.24 |
| 2025-09-29 | Friends & Family 25% Off—Your Favorite Styles Are Back | Promo / Discount | 257,398 | 94.5% | 1.22% | $66.7K | $0.26 |
| 2025-03-24 | Last Days Of Friends & Family Event | Promo / Discount | 221,499 | 82.9% | 1.57% | $66.7K | $0.30 |