Email × Sales
Email-to-Sales Correlation
Compare email performance to Shopify revenue by type, campaign, and date. Same-day lift uses a 28-day no-send baseline — directional, not causal.
Range
Type
Shopify Revenue
$122.6M
2025-01-01 → 2026-05-27
Email-Attributed Rev
$16.8M
13.7% of Shopify
Campaigns Sent
458
383 send days
Same-Day Lift
23.4%
vs 28-day no-send baseline
Auto-Insights
Generated from the currently filtered range and selected types
Promo / Discount leads on revenue per recipient
$0/recipient across 116 sends — +69.8% vs the type average.
Promo / Discount drives the strongest same-day lift
+80.3% vs the 28-day no-send baseline ($14.6M incremental).
Holiday / Moment trails the pack
Only $0/recipient on 23 sends. Same-day baseline shows -27.8% on send days.
Promo / Discount earns the highest engagement
CTR of 3.2% on opens — strong content-market fit signal.
Performance by Email Type
Aggregated across all campaigns in the selected range
| Type | Sends | Recipients | Open | CTR | Email Rev | RPR | Shopify SD | Baseline | Incremental | Lift % |
|---|---|---|---|---|---|---|---|---|---|---|
| Promo / Discount | 116 | 39.8M | 64.8% | 3.2% | $7.8M | $0 | $32.7M | $18.1M | $14.6M | +80.3% |
| Product Drop | 15 | 4.3M | 83.6% | 1.7% | $452.1K | $0 | $3M | $2.9M | $101.3K | +3.5% |
| Editorial / Story | 303 | 77.6M | 91.7% | 1.8% | $8M | $0 | $59M | $54.5M | $4.5M | +8.3% |
| Holiday / Moment | 23 | 5.9M | 86.0% | 1.7% | $506.5K | $0 | $4.5M | $4.6M | -$112.9K | -2.5% |
| Lifecycle / Flow | 1 | 273.8K | 92.6% | 1.6% | $24.1K | $0 | $207.9K | $288.2K | -$80.2K | -27.8% |
| Re-engagement | 0 | 0 | 0.0% | 0.0% | $0 | $0 | $0 | $0 | $0 | +0.0% |