Lift & Correlation
Does the email actually move the business?
Each theme is compared to a 28-day no-send baseline. Caveat: this is observational correlation, not a controlled holdout — directional, not definitive.
Total Revenue (period)
$122.6M
Promo Share of Email Rev
46.4%
High — diversify themes
Best Theme (lift)
Promo / Discount
Total Sends Analyzed
381
Same-day lift vs. 28-day no-send baseline
Days dominated by each theme
Cadence: avg weekly revenue by sends/week
More isn't always more
Sends vs Revenue · Weekly
Each point is one ISO week
Theme Lift Detail
Same-day revenue vs trailing 28-day no-send baseline
| Theme | Days | Revenue | Baseline | Lift % | Avg Incremental / Day |
|---|---|---|---|---|---|
| Promo / Discount | 69 | $32.1M | $17.9M | +79.5% | $206,388 |
| Editorial / Story | 280 | $58.4M | $53.9M | +8.3% | $15,912 |
| Product Drop | 15 | $3M | $2.9M | +3.5% | $6,756 |
| Re-engagement | 0 | $0 | $0 | +0.0% | $0 |
| Holiday / Moment | 16 | $3.4M | $3.7M | -6.3% | -$14,428 |
| Lifecycle / Flow | 1 | $207.9K | $288.2K | -27.8% | -$80,217 |